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Testimonials

Testimonials with a name on every one

A real Clay site, built from a Google listing

Great service, five stars, A. reads as something the website owner wrote at midnight.

Takes less than a minute · no sign-up or credit card required

The testimonials block is the least believed part of most small business websites, and it is not because the quotes are false. It is because there is no way to check them.

So the page uses your Google reviews, which carry a name, a date and a rating somebody else is hosting. What you add is the ordering: the review that answers the objection first, rather than the five star one that says nothing.

From your Google reviews
★★★★★Turned up when they said, cleared up after themselves
M. Nowak
★★★★★Quoted in writing and the price did not move
L. Ferreira
★★★★☆Slower than planned, but they explained why
S. Wouters
Where they come from

Your Google reviews, with the name attached

A review on your listing has a name, a date, a photograph of the person and a star count, and none of that is yours to edit. That is exactly why it is believed.

A hand typed quote with initials is the format people have learned to skip. If you have a genuinely good letter or email, use it and say who wrote it, with their permission.

gloved hands measuring a plank
The ordering

The one that answers the worry goes first

Every trade has an objection: they never turn up, the price changed, they left a mess. The review that answers yours is worth more than the shortest five star one.

Show a four star review if it is a good one. A page of nothing but fives is the thing people are suspicious of, and one honest four makes the rest readable.

What you get

city rooftops from a hill

Straight from Google

Name, date and rating come with the review, so there is nothing for a visitor to doubt.

a child building with wooden blocks

The useful one first

The review that answers your trade's usual worry beats the shortest five star one.

small hands stacking wooden blocks

A four is not a problem

A page of nothing but fives reads as filtered, which is the opposite of what it is for.

Your photographs, already sorted

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.

pushing a weighted sled
a diver and manta rays
keys handed from one hand to another
a turquoise vespa against brick

What it looks like when it is live

Drawn rather than described, the page, the address, and what it can switch on.

In a search result
Found the way people actually look
yourbuilder.clay.site
Builder
Open now · rating and reviews from Google · map and directions
Your address
Free to start, your own name when you want it
https://yourbuilder.clay.site
Free foreverYour own domain, included on Pro

In short

Real reviews with real names
The one that answers the objection first
A good four star review left in
Nothing typed out by hand

How it works

1

Search your business

Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.

2

Pick a style

Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.

3

You're online

Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.

Real sites, made with Clay

Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.

Questions

Can I write the testimonials myself?

You can, and they will not be believed. An unattributed quote is the single least persuasive thing on a small business site.

What if I have very few reviews?

Show the ones you have and get more: how to get more Google reviews is the shortest route, and it takes asking.

Should I hide the bad ones?

You cannot, they are on your listing either way. What you can do is answer them there, which does more good than any testimonial.

Can I use a letter from a customer?

Yes, with their permission and their name. A real letter with a real name is as good as a review; the same letter signed A. is not.

How many should be on the page?

Three to six. It is proof, not reading, and nobody gets to the ninth.

Do they update by themselves?

New reviews come across as they arrive: Google reviews on your website.

What about reviews on other sites?

Use them if they carry a name, and say which site they came from. The source is half of why a quote works.

Read next

ReviewsGoogle reviewsBuilders & extensionsPlumbers, electricians & tradesPlumbers & heating engineersPainters & decorators

Try it with your business

Search your business and see your site in seconds, free, no signup.

Takes less than a minute · no sign-up or credit card required