How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Should I publish how long jobs take?
Yes, and it is the single most useful thing on a builder's page. It is what everybody wants and almost nobody writes down, and it politely turns away the enquiries you were going to lose anyway.
Do I need a page for each type of work?
No. Extensions, lofts and renovations are bands on the same page, each with its own heading, which is what a search engine reads. One page keeps your reviews and your address together.
What about the jobs I would rather not take?
Say so. A line naming what you do not do saves you the calls and reads as confidence rather than as a limitation. It is one of the few things on a page nobody regrets writing.
