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Enquiry forms

An enquiry form you can actually answer from

A real Clay site, built from a Google listing

The form is not the point. What it asks is, and most forms ask nothing at all.

Takes less than a minute · no sign-up or credit card required

Almost every enquiry form on a trade website has a name, an email and a box marked message, which is how you end up with how much for a bathroom and no way to reply.

So the form asks the four things you would have had to ask anyway: what, where, when and roughly what size. That is one round trip instead of five, and it is the difference between a quote sent on Tuesday and a customer who has already hired somebody else.

Tell me about the job
What needs doingBathroom, kitchen, whole house
WhereTown or postcode
WhenThis month, next, no rush
Roughly how bigOne room, two, more
The four fields

What, where, when, how big

Every trade has four questions it asks first. Yours are not mine, and the form is worth the ten minutes it takes to write them down.

Keep it to four. A form with eleven fields is one people abandon, and the ones who finish it are mostly the enquiries you would have turned down.

tuning an electric guitar
What happens next

Say it on the form

One line under the button saying when you reply is worth more than any other sentence on the page. I answer in a day, most weeks is honest and it stops the second enquiry to somebody else.

And say what you do not do. Nobody minds being told no on the page; being told no after a week of waiting is what gets written down in a review.

What you get

hands wiring a ceiling connector

Four fields, chosen by you

The four things you would have asked anyway, so the first reply can be a real answer.

a hand at a consumer unit

When they will hear back

One line under the button. It is the sentence that stops somebody enquiring elsewhere while they wait.

an electrician fitting a bulb outdoors

What you do not take on

Said on the page, it costs nothing. Said after a week, it is the thing that ends up in a review.

What it looks like when it is live

Drawn rather than described, the page, the address, and what it can switch on.

In a search result
Found the way people actually look
yourworkshop.clay.site
Workshop
Open now · rating and reviews from Google · map and directions
Your address
Free to start, your own name when you want it
https://yourworkshop.clay.site
Free foreverYour own domain, included on Pro

In short

Four fields, no more
The questions your trade actually asks
When you reply, in writing
What you do not take on

How it works

1

Search your business

Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.

2

Pick a style

Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.

3

You're online

Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.

Real sites, made with Clay

Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.

Questions

Should I put my phone number on instead?

Both. Some people ring and some will not, and the ones who will not are the ones you never hear from at all today.

How many fields is too many?

Past four, every field costs you enquiries. If a fifth question genuinely decides whether you can quote, it earns its place; a preferred contact method does not.

Do I need to ask for a budget?

A range is fair and a number is not. Roughly what size lets somebody answer honestly, and it tells you almost as much.

What about photographs?

For most trades one photograph answers three questions. Make it optional, because half the people enquiring are at work and not at the job.

Where should the form go?

Under the thing it is about, and again at the end of the page. Somebody who has just read your prices should not have to go looking.

Can I say what I do not do?

Yes, and it saves you more time than any other line. No emergency call outs, in one sentence, above the form.

Is this different from a quote request for an event?

Same shape, different four questions: a catering enquiry page asks headcount, date, place and dietary needs.

Read next

Catering enquiriesPlumbers, electricians & tradesPricingBuilders & extensionsService areaPhotographers

Try it with your business

Search your business and see your site in seconds, free, no signup.

Takes less than a minute · no sign-up or credit card required