The first question a trade gets is whether you come here, and most sites answer with a county.
A plumber with no shopfront is chosen almost entirely on whether they cover the caller's address, and that is the question the average trade site answers worst.
So the page names the places, in the words people actually use for them, and says what happens at the edge of the area. Somebody twenty minutes past your usual limit deserves a straight answer rather than a phone call that ends in one.
People search for their own town, not for the region it sits in. A list of the fifteen places you actually go to is both more honest and better read by a search engine.
Say the ones you do not cover if they are the obvious neighbours. It saves you both a call, and it reads as somebody who knows their own patch.
Further than that and there is a call out charge, or a minimum job size, or a straight no. Whichever it is, it is better on the page than on the phone.
And say how fast. Same day inside these towns, next day beyond, is worth more than a paragraph about reliability.
The towns and districts people call them, because that is what they type.
A charge, a minimum, or a no. All three beat finding out on a call.
Same day here, next day there. More useful than any sentence about being reliable.
Drawn rather than described, the page, the address, and what it can switch on.
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Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
No. People search their own town, and a county name makes somebody in it ring to ask anyway.
All the ones you genuinely go to, which is usually ten to twenty. A list of eighty reads as a national franchise and gets believed less.
Say the rule: a call out charge, a minimum job, or that you do not go. All three save a phone call.
Yes, because the town name is what people type. It is the closest thing to free local search a trade page has.
A list of names is more useful than a shaded map on a phone. Add the map underneath if you like it.
Say that too: local for call outs, wider for planned work. It is two lines and it is exactly how most trades actually operate.
The phone number, above everything: what a site built from your listing carries.
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