A catalogue lists what you can order. A stock list says what is here, and it is gone when it sells.
Dealers in one-off pieces mostly show nothing online because the stock keeps changing, which is exactly the reason to show it.
So the page is what is in right now: a photograph, a line about the piece, the dimensions and the price. Somebody four counties away decides on that, and the call you get starts with the chair rather than with whether you have anything.
The photograph does the selling and the dimensions do the deciding. A dresser without a width is a piece nobody can put in a room.
Say the condition honestly. Marked, repaired, original paint, all of it sells better written down than discovered on collection.
A sold piece with a price on it tells the next visitor what you deal in and what it goes for, which is the whole of your reputation on one page.
And it creates pace. Somebody who watched three things sell in a fortnight rings about the fourth rather than thinking about it.
The piece, lit, from the angle a buyer would look at it. It is the only thing doing the selling.
A width decides whether it fits a room, and honest condition prevents the wasted trip.
What has gone and what it went for is the fastest description of what you deal in.
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
Drawn rather than described, the page, the address, and what it can switch on.
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
One piece takes a photograph and three lines from a phone. The dealers who do it get calls about a named item, which is a different conversation from anything.
Yes. A piece with no price is a piece somebody has to ring about to find out whether they can afford it, and mostly they do not ring.
Leave them up and mark them sold. It shows what you handle and what it fetches, and it is why people check back.
They can ask about a piece and you can settle it however you like: a page that takes orders if you want it, or a message if you would rather talk first.
One good one beats four bad. If a piece has a fault worth mentioning, the second photograph is of the fault.
Anywhere the stock is single items: vintage clothing, reclaimed materials, used instruments, one-off ceramics.
One tap from the front page, and linked from every photograph you post elsewhere, because that is where somebody is already looking.
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