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the handlebars of a cream scooter
Stock lists

What is in the shop today, photographed

A real Clay site, built from a Google listing

A catalogue lists what you can order. A stock list says what is here, and it is gone when it sells.

Takes less than a minute · no sign-up or credit card required

Dealers in one-off pieces mostly show nothing online because the stock keeps changing, which is exactly the reason to show it.

So the page is what is in right now: a photograph, a line about the piece, the dimensions and the price. Somebody four counties away decides on that, and the call you get starts with the chair rather than with whether you have anything.

a brass padlock on a hasp
What a piece needs

A photograph, a size, a price

The photograph does the selling and the dimensions do the deciding. A dresser without a width is a piece nobody can put in a room.

Say the condition honestly. Marked, repaired, original paint, all of it sells better written down than discovered on collection.

a leather hole punch and knife
Sold is information

Leave it up, mark it gone

A sold piece with a price on it tells the next visitor what you deal in and what it goes for, which is the whole of your reputation on one page.

And it creates pace. Somebody who watched three things sell in a fortnight rings about the fourth rather than thinking about it.

What you get

piano keys close up

One photograph each

The piece, lit, from the angle a buyer would look at it. It is the only thing doing the selling.

a greengrocer's vegetable display

Dimensions and condition

A width decides whether it fits a room, and honest condition prevents the wasted trip.

a red road bike drivetrain

Sold, marked and left up

What has gone and what it went for is the fastest description of what you deal in.

Your photographs, already sorted

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.

a tray of bicycle tools
a brass padlock on a metal door
trays of chocolates in a shop window
a classic saloon car in black and white
cocktails on a brass bar top

What it looks like when it is live

Drawn rather than described, the page, the address, and what it can switch on.

In a search result
Found the way people actually look
yourantiqueshop.clay.site
Antique shop
Open now · rating and reviews from Google · map and directions
Your address
Free to start, your own name when you want it
https://yourantiqueshop.clay.site
Free foreverYour own domain, included on Pro

In short

A photograph of the actual piece
Dimensions in the listing
Condition said honestly
Sold pieces left up and marked

How it works

1

Search your business

Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.

2

Pick a style

Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.

3

You're online

Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.

Real sites, made with Clay

Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.

Questions

My stock changes weekly. Is that not too much work?

One piece takes a photograph and three lines from a phone. The dealers who do it get calls about a named item, which is a different conversation from anything.

Should I put prices on?

Yes. A piece with no price is a piece somebody has to ring about to find out whether they can afford it, and mostly they do not ring.

What about pieces I have sold?

Leave them up and mark them sold. It shows what you handle and what it fetches, and it is why people check back.

Can people buy from the page?

They can ask about a piece and you can settle it however you like: a page that takes orders if you want it, or a message if you would rather talk first.

How many photographs per piece?

One good one beats four bad. If a piece has a fault worth mentioning, the second photograph is of the fault.

Does this work outside antiques?

Anywhere the stock is single items: vintage clothing, reclaimed materials, used instruments, one-off ceramics.

Where should the list sit?

One tap from the front page, and linked from every photograph you post elsewhere, because that is where somebody is already looking.

Try it with your business

Search your business and see your site in seconds, free, no signup.

Takes less than a minute · no sign-up or credit card required