Nobody is counting. They are looking for a reason to stop, and the weakest picture gives them one.
A portfolio is the only kind of page where more work makes it worse. Sixty pictures means a client sees your sixtieth best, and that is the one they remember.
So the page is a set of your strongest work, sized and compressed on the way in so it opens on a phone in a car park. Under it goes what you actually do and what a job starts at, because a portfolio with no prices generates a lot of admiring emails and not much work.
Choose the twelve you would want to be hired for and delete the rest from the page. The others still exist; they just do not need to be the first impression.
Group them if the work splits genuinely, weddings and portraits, interiors and product. Two coherent sets beat one long mixed scroll.
A starting figure, or a range for a typical job. Somebody with a budget of four hundred and somebody with four thousand are both wasting your time until they know.
And say what you do, plainly. A page of beautiful photographs with no sentence saying what you photograph is a page people admire and leave.
Every picture compressed and resized when you upload it, so the page opens on a phone.
The page is judged by the weakest picture on it, which is an argument for a shorter page.
A range for a typical job stops the enquiries that were never going to book.
Drawn rather than described, the page, the address, and what it can switch on.
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
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Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
About twelve. The page is judged by the weakest one, so every extra picture is a risk rather than a gain.
Only if the work genuinely splits. Two clear sets read better than one mixed scroll, and four thin ones read worse than either.
A starting figure saves you the enquiries that were never going to book, and gets you the ones that were.
They are resized and compressed when you upload them, so a page of full resolution photographs is not what the visitor downloads.
Yes, and the form should be short: what the contact page carries.
Yes, and for some it works better as a before and after: the before and after gallery.
Whenever something better than the weakest one on it exists. That is the only rule the page needs.
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