How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Should I sell furniture online?
Rarely. Almost nobody buys a sofa unseen, and the page earns its keep by getting somebody into the showroom instead: what a shop band adds for the small things you do post.
Do I have to publish lead times?
It is the single most useful thing you can put up. Twelve weeks said in advance is fine; twelve weeks discovered after the deposit is a complaint and a refund.
Can people book a showroom appointment?
Yes, and for a big purchase it is worth an hour of somebody's time rather than a busy Saturday: how appointments work.