What a web agency in Turin costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
Some of the caffès under the arcades were pouring before Italy was a country, and none of them was ever sold a website. What one is quoted now is a project: a brief, a build, an invoice, then a smaller invoice every time something moves. The build is honest work. The question is how much of it a caffè with a good Google listing still needs.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
The design economy here was built for manufacturers. The Politecnico feeds it engineers and product designers, and the studios that grew up around Lingotto and the car industry are used to a client with a technical department and a brief to work from. A caffè, a piola or a salon arrives with none of that and is buying from the same pool, so the first thing you pay for is somebody working out what the job even is.
This page is not for everybody
Turin ships what it makes — chocolate, vermouth, coffee. Once a box goes to Germany you need card payment, postage worked out, and an English page standing beside the Italian one. Clay does none of those: it takes no card for a product, and a site is in one language with no second version. That is an agency, or a shop platform.
After launch
Piedmontese cooking runs on a calendar — truffles in autumn, bagna cauda in winter. On a built site each change is a mail to the studio and a wait for it. What makes that bill is not the size of any one change; it is how many times a year the kitchen has one.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
Turin ships what it makes — chocolate, vermouth, coffee. Once a box goes to Germany you need card payment, postage worked out, and an English page standing beside the Italian one. Clay does none of those: it takes no card for a product, and a site is in one language with no second version. That is an agency, or a shop platform.
What does an agency site actually cost in Turin?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Turin number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Italian, written in it rather than translated into it, because the business is in Italy. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in Turin costs
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