What a web agency in Madrid costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
Vermut at midday, the shutters down in the afternoon, cañas long past midnight. A Madrid day comes in two halves, and the first thing anybody asks a taberna's page is whether it is in one of them right now. Drawing that beautifully is not the hard part. Keeping it true is.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
Two prices exist here, and they are different jobs: a studio, and an autónomo who will do it for less and may or may not be answering next spring. Neither quote itemises what a taberna is judged on — the address, both of the day's windows in the week, a menú you can read standing at the barra, the reviews you already have. All of it is already on your Google listing; you are paying somebody to type it out again.
This page is not for everybody
Hire one if your tables already come through a booking system you run on — Clay takes them on your own page and cannot hand them to anything else. Hire one if the page has to take money: a Clay shop sends the order to WhatsApp and charges nothing. And hire one if several separate bars must read as one house.
After launch
August is when a website shows what it really costs. The street is shut, nothing is coming in, and the standing line for hosting and somebody's time is still a standing line. What you want in September is a page you can put right yourself, the morning you open the shutters.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
Hire one if your tables already come through a booking system you run on — Clay takes them on your own page and cannot hand them to anything else. Hire one if the page has to take money: a Clay shop sends the order to WhatsApp and charges nothing. And hire one if several separate bars must read as one house.
What does an agency site actually cost in Madrid?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Madrid number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Spanish, written in it rather than translated into it, because the business is in Spain. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in Madrid costs
Search your business and see your site in seconds — free, no signup.