An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
An agency quote is priced as a project: a start, a finish, a handover. A trading year in Valencia has no such shape. Fallas rearranges March, the terraza changes the hours from June, and Sunday lunch is the service an arrocería is really judged on. A site nobody can change on the morning it changes is wrong for most of the year.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
Valencia was World Design Capital in 2022, and design is not imported here: a whole quarter of workshops builds and burns a city of fallas monuments every March. Quality is not the risk. What a hospitality business runs into is the calendar — an esmorzaret window mid-morning, a summer that moves service outside, a March that suspends the week — and a studio will build all of it in; what it cannot do is be there the week it moves.

Hire one when money has to change hands. A horchatería posting fartons across Spain needs a real checkout; Clay has none — an order leaves as a WhatsApp or email message. Hire one when a paella class is also sold on an outside platform: Clay's calendar feed only goes outward, so nothing is kept in step.

The line that grows after launch here is the second language. Valencian and Spanish are both official, so a bilingual site is two sets of words at launch and two edits every time a price, an hour or a dish moves. Clay writes one — Spanish, unless your own reviews say otherwise. Cheaper, and a limit.

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.





Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Hire one when money has to change hands. A horchatería posting fartons across Spain needs a real checkout; Clay has none — an order leaves as a WhatsApp or email message. Hire one when a paella class is also sold on an outside platform: Clay's calendar feed only goes outward, so nothing is kept in step.
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Valencia number — ask two studios and you will have a real one in a day.
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
In Spanish, written in it rather than translated into it, because the business is in Spain. A site is in one language: there is no switcher and no second version of a page.
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
Search your business and see your site in seconds — free, no signup.