An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
A kitchen in one of the Katendrecht halls changes what it sells when the season does. A barbershop in Zuid takes walk-ins and posts its prices on the wall. A studio quote prices a website as a thing that gets finished once, signed off and handed over. Not much in this city stays finished.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
Rotterdam trains its own designers — the Willem de Kooning Academy is here — and much of the studio work in the city is for the port, the festivals and the museums. A bar on Witte de Withstraat is a small job in that room. So what you are buying is rarely the drawing itself: it is the proposal, the meetings, the round of revisions, and the day somebody sits with your photographs and types them in.

Rotterdam runs on businesses whose website is a working tool: a freight desk quoting by the pallet, a wholesaler with a catalogue of thousands, anything that has to talk to a system somebody else runs. That is software, and a studio should build it. Clay is for the place with a door, a menu and a phone number.

Plenty of Rotterdam trades in two languages — a barbershop off West-Kruiskade, a Cape Verdean kitchen on Katendrecht. An agency quotes the second one as a second site, and after launch every price and every closed day is entered twice. Clay does not solve that: a site is one language, and you pick which.

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.





Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Rotterdam runs on businesses whose website is a working tool: a freight desk quoting by the pallet, a wholesaler with a catalogue of thousands, anything that has to talk to a system somebody else runs. That is software, and a studio should build it. Clay is for the place with a door, a menu and a phone number.
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Rotterdam number — ask two studios and you will have a real one in a day.
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
In Dutch, written in it rather than translated into it, because the business is in the Netherlands. A site is in one language: there is no switcher and no second version of a page.
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
Search your business and see your site in seconds — free, no signup.