What a web agency in The Hague costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
The Hague has the deepest Indo-Dutch roots in the country and you can eat straight through them: rijsttafel houses, tokos doing takeaway, kibbeling on the Scheveningen harbour. Each of those is a list of dishes that moves. In a quote that list is a design job, set once — and after that, changing it means asking.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
A lot of the web work here is institutional — ministries, NGOs, trade bodies, the international organisations — and that shapes the studios around it. They are practised at accessibility requirements, sign-off rounds and a proper written brief, which is real skill and worth the money when the client is an institution. A salon with two chairs is quoted through the same process, and most of what that process exists for is nothing its customers will ever see.
This page is not for everybody
There is a real case for one here, and it is the institutional one: a tender, an accessibility standard, a procurement form. There is a second: an English site and a Dutch one kept side by side, on a schedule. Clay gives you one site, and the English on it is yours to write, part by part.
After launch
Scheveningen trades on a season: the beach clubs and the kitesurf hire make their money while the weather holds. A build quoted in February is paid for out of a summer that has not happened yet, which is a reason to keep the fixed part of the bill small.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
There is a real case for one here, and it is the institutional one: a tender, an accessibility standard, a procurement form. There is a second: an English site and a Dutch one kept side by side, on a schedule. Clay gives you one site, and the English on it is yours to write, part by part.
What does an agency site actually cost in The Hague?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a The Hague number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Dutch, written in it rather than translated into it, because the business is in the Netherlands. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in The Hague costs
Search your business and see your site in seconds — free, no signup.