What a web agency in Munich costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site, built from a Google listing
A beer garden here opens and closes with the weather, and the hours change again for Starkbierzeit. Those hours already sit on the Google listing the owner keeps current, next to the address and years of reviews. On a site somebody else built, the hours on the page are whatever they were the day it was handed over.
A small-business website built by people costs about €1,500, designer €700 · developer €550 · copywriter €250, and then a line every month for hosting and for somebody to change things. Clay is €29 a month for all of it, and you change things yourself.
What you are actually buying
Munich is one of Germany's advertising and media capitals, and the studios in Schwabing and the Glockenbachviertel are built around the clients that pay for it: carmakers, insurers, publishers, and the agencies that serve them. The work is genuinely good. But a Wirtshaus is quoted through the same process a brand rollout needs, and pays for the steps as well as the pages.
This page is not for everybody
The real case here is the B2B one: sell to Munich companies and the site has to clear a procurement department and a legal review, it is a document as much as a shop window. Anything that reads your stock levels or sits behind a login is software, not a marketing site, and a builder is the wrong tool.
After launch
A German site carries an Impressum, and a Wirtshaus that has been in one family for generations is still a GmbH: the page has to name who runs it today, with the register and VAT numbers. None of that is design work, it is a line of text, changed by whoever notices it is wrong.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
The real case here is the B2B one: sell to Munich companies and the site has to clear a procurement department and a legal review, it is a document as much as a shop window. Anything that reads your stock levels or sits behind a login is software, not a marketing site, and a builder is the wrong tool.
What does an agency site actually cost in Munich?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Munich number, ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In German, written in it rather than translated into it, because the business is in Germany. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan, and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
Try it with your business
Search your business and see your site in seconds, free, no signup.