What a web agency in Rome costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
Most people eating in a Roman trattoria tonight have never been to Rome before. They are standing in the street with a phone, choosing between your door and the one across the road. A studio can draw that page beautifully. What it cannot do is keep it true in the winter, when the carciofi come in and you decide to shut on Mondays.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
Rome's studios live off institutions — ministries, universities, museums, hotel groups — and the small ones are out in Ostiense and Pigneto rather than the centro. A trattoria is the little job in that book. Yours gets built quickly and well, and then it sits behind a tender, and the change you asked for in November lands in February.
This page is not for everybody
If your regulars ring and ask for Marco by name, hire somebody: Clay's booking offers whoever is free, and a named barber has to be faked as a service of his own. Same if your covers already come through an outside book — every Clay booking is taken on Clay, and the button cannot be pointed anywhere else.
After launch
The card doesn't change in Rome; the prices on it do. The coperto goes up, the fish only lands Tuesday and Friday, the house white is a new vintage. Each of those is a request to somebody else, and they don't stop when the invoice for the build does.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
If your regulars ring and ask for Marco by name, hire somebody: Clay's booking offers whoever is free, and a named barber has to be faked as a service of his own. Same if your covers already come through an outside book — every Clay booking is taken on Clay, and the button cannot be pointed anywhere else.
What does an agency site actually cost in Rome?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Rome number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Italian, written in it rather than translated into it, because the business is in Italy. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in Rome costs
Search your business and see your site in seconds — free, no signup.