What a web agency in Naples costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
Nobody was ever sent to Da Michele by a website. Word of mouth fills the room here and always has, which is why the quote sitting on the counter feels like an answer to somebody else's problem. What is actually missing is smaller: the person who was told the name in a bar last night and now needs the street, the hours and whether you are open on Sunday.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
Most of the trade here is family-run, decades old and reached by telephone — the friggitoria, the barbiere in the Quartieri Spagnoli, the bar that knows how you take your coffee. None of it was won by a website and none of it will be lost by one. The studios are good, set up for a client with a brief, a brand and somebody at a desk to answer email. A pizzeria has none of the three.
This page is not for everybody
Hire one if you sell beyond the city. A pastificio or a coffee roaster posting boxes needs a checkout that takes cards, and Clay has none — the basket hands the order to WhatsApp and nothing is charged on the page. Hire one if a booking has to talk to Booking.com.
After launch
Businesses here are counted in generations, and a shop that has been in one family since before you were born is not buying a two-year website. So the figure to compare is not the build. It is what the site still costs in year four, and whether the person who made it still answers.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
Hire one if you sell beyond the city. A pastificio or a coffee roaster posting boxes needs a checkout that takes cards, and Clay has none — the basket hands the order to WhatsApp and nothing is charged on the page. Hire one if a booking has to talk to Booking.com.
What does an agency site actually cost in Naples?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Naples number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Italian, written in it rather than translated into it, because the business is in Italy. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in Naples costs
Search your business and see your site in seconds — free, no signup.