An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
A bar on Cours Julien decides in March it wants a site before the terrasse season, goes to a studio, and opens the summer with the thing still in build. Nothing went wrong. A kitchen and a bar here run on a shorter clock than that — a board written Thursday, a delivery that turned up Friday — and a website is the one part keeping somebody else's calendar.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
The design scene here sits around La Friche Belle de Mai, Notre-Dame-du-Mont and Le Panier, and it grew out of posters, record sleeves and festival identity rather than out of software. Worth knowing before you read a quote: much of what you are offered is identity work — a mark, a typeface, a way the place looks — with the site as what carries it. Hours and a menu are the smallest line on that bill.

Hire one if you sell seats — a boat out to the Calanques, a diving school, anything taking money up front for a fixed number of places. That needs a booking system with payment behind it, and Clay takes bookings without ever charging a card.

A Marseille menu prices fish by the morning's catch, which is a problem no design solves: a page somebody else has to edit cannot carry a price that moves, so it ends up saying nous consulter. The cost is not the edit. It is the customer who wanted the number and closed the tab.

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.





Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Hire one if you sell seats — a boat out to the Calanques, a diving school, anything taking money up front for a fixed number of places. That needs a booking system with payment behind it, and Clay takes bookings without ever charging a card.
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Marseille number — ask two studios and you will have a real one in a day.
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
In French, written in it rather than translated into it, because the business is in France. A site is in one language: there is no switcher and no second version of a page.
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
Search your business and see your site in seconds — free, no signup.