It is on a chalkboard by the door and a story that expired yesterday. Neither is findable by somebody two streets away.
A happy hour is decided by somebody standing outside somewhere else, and the deciding takes about forty seconds on a phone.
So the page says which days, which hours, and what is on it, in words a search engine can read. That is the difference between an offer that fills the early evening and one that only rewards people who were already walking past.
Tuesday to Friday, five until seven. Two lines, and somebody two streets away can decide without ringing you.
Then say what is actually on it. Selected cocktails is not an offer; a named drink with a price is, and it is the reason somebody walks the extra two minutes.
A post about tonight is invisible tomorrow and invisible to anybody who does not follow you, which is almost everybody deciding right now.
A page is found by somebody searching the offer by name in your town, and it is still there next Tuesday without you posting again.
Tuesday to Friday, five until seven. The two facts somebody needs before walking anywhere.
A named drink at a price. Selected cocktails tells nobody whether it is worth the walk.
A page is read by Google and a story is not, which is why the same offer performs so differently.
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
Drawn rather than described, the page, the address, and what it can switch on.
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
It reaches the people who already know you. The page reaches the ones deciding between you and the bar next door, who are the ones you are missing.
Yes, in one line. Not on the terrace, discovered at the table, is how a good offer becomes a bad review.
Then the page is the easiest place to change it, and it takes a minute from a phone behind the bar.
It is the whole offer. Two pounds off nothing in particular does not move anybody off a sofa.
It fills hours you were paying staff to stand through anyway. That is the arithmetic every operator does, and the page just makes the offer findable.
One tap from the front page, and mentioned in the opening hours, because that is the other thing somebody checks at five o'clock.
Yes: the menu on the page itself, with the happy hour above it.
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