The country, then the reviews
The country of your Google listing decides it. Reviews can overrule that, but only when they are clear, at least three of them carrying real words, and half the pool agreeing, and the language is read off the sentences themselves rather than off a label a provider attached.
The mapping is deliberately careful. Indonesia, the UAE, India, Singapore, the US and the UK all come out in English even where a pack exists, so a business in Bali gets an English site unless its own reviews say otherwise.
And the site records why: country or reviews, which pool was counted and what the tally was, so the decision can be checked later rather than argued about.


