What a web agency in Porto costs
An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
A pastelaria in Bonfim with fifty years in the same doorway is holding a quote for a website, and the quote is honest work: design, build, words, a month of somebody's time. The site it describes is an address, a week of hours, a counter of pastries already photographed on Google, and a phone number.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
What you are actually buying
Porto has a real web industry and much of it is pointed outwards — studios and freelancers here work for clients in Lisbon, London and Germany, at those clients' rates. The work is good. A salon in Cedofeita is a small job on a calendar full of bigger ones, and the parts it actually needs — hours that are right, a map, the photographs and reviews it already has — are the least interesting part of that job.
This page is not for everybody
Hire one if you sell beyond the city — a port lodge, a wine exporter — where a catalogue, a payment and a courier sit behind the page; Clay's shop hands the order to WhatsApp or email and charges nothing. Hire one if you need two languages: a Clay site is written in Portuguese, with no switcher.
After launch
Porto's year is not flat. The lodges, the river and the restaurants above Ribeira fill from spring and empty again in January, and a build is one bill in whichever month it lands. The changes are not one bill — a new menu, a Sunday you open in August — and those arrive all year.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
How it works
Search your business
Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Questions
Is an agency ever the right answer?
Hire one if you sell beyond the city — a port lodge, a wine exporter — where a catalogue, a payment and a courier sit behind the page; Clay's shop hands the order to WhatsApp or email and charges nothing. Hire one if you need two languages: a Clay site is written in Portuguese, with no switcher.
What does an agency site actually cost in Porto?
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Porto number — ask two studios and you will have a real one in a day.
What is the part nobody quotes?
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
What language will my site be in?
In Portuguese, written in it rather than translated into it, because the business is in Portugal. A site is in one language: there is no switcher and no second version of a page.
Can I move to my own domain?
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
What a web agency in Porto costs
Search your business and see your site in seconds — free, no signup.