A website for dive shops, live in minutes
Two customers, and the certified one is comparing you against four other shops on price and boat times.
A real Clay site, built from a Google listing
A dive shop serves somebody who already dives and wants tomorrow's boat, and somebody on holiday who has never done it and does not know a one day try dive is a thing.
So the page carries both: the fun dive price and the boat schedule for one, and the try dive for the other. Clay builds it from your Google listing, and everything is bookable, because both customers are deciding on a phone in the evening.
Why Clay

It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.

A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.

Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.

Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.



The boat, the price and what is included
Two tank morning, the departure time, whether kit hire is extra, and where the boat leaves from. A certified diver comparing shops is comparing exactly those four things and nothing else.
Say which sites you go to and in what conditions. It is the one place a dive shop can genuinely differentiate, and it is what a diver reads twice.
The try dive, which most people do not know exists
One morning, no certificate needed, in shallow water with an instructor holding on. Most people on holiday have no idea this is available and it is the highest margin thing a dive shop sells.
The full open water course belongs under it, with how many days it takes and what it costs all in, because the number that matters is the total rather than the course fee.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
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1
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
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2
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
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3
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- Fun dives, priced, with kit hire stated
- The boat schedule and departure point
- A try dive, for people who have never dived
- The open water course, priced all in
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
What sells best on a dive shop page?
The try dive. Most people on holiday do not know a one day introduction exists, and it is the highest margin thing a shop sells.
How should courses be priced?
All in, with the certification and materials included in the figure. A course fee that grows at the counter is the most common complaint in the trade.
Do I need online booking?
Yes. Both your customers decide on a phone in the evening for the following morning: how booking works.
Try it with your business
Search your business and see your site in seconds, free, no signup.