A single class is a time. A course is a commitment, and people want to know what happens when life gets in the way.
Booking a course is a bigger decision than booking a class, and the three things that stop somebody are almost never on the page.
So the page says what the course is, when it runs, what it costs and then the three that matter: the missed week, joining after it started, and what happens if the term does not fill. Answer those and the enquiries turn into bookings.
Eight Tuesdays, seven until eight, beginners, one price for the term. Somebody can put that in a calendar without asking a question.
Say the level in plain words. Beginners who have never danced is a different course from beginners who did it at school, and both of those people are reading.
A missed week is the first thing anybody asks. Whatever your answer is, saying it turns a hesitation into a booking, and hiding it turns it into an email.
Say whether somebody can join in week three, and say what happens if the course does not fill. A refund promised in advance is what makes an early booking safe.
Eight Tuesdays, listed, so somebody can check them against a diary before booking.
The first question anybody asks, and the one most course pages leave to an email.
A refund promised in advance is what makes booking the first week safe.
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Drawn rather than described, the page, the address, and what it can switch on.
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Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
Because somebody is checking eight Tuesdays against a diary, and a course that only says eight weeks from October cannot be checked at all.
Whatever is true: a catch up, a recording, or nothing. All three are fine written down and all three are a problem discovered halfway through.
Say yes or no on the page. Half of the people reading in week two are exactly the customers you want and they will not ask.
Promise the refund in advance. It costs nothing when the course runs and it is the reason people book early.
That is between you and the customer; the page states the price and takes the booking, and the money is settled how you already settle it.
Yes: a class schedule is a weekly timetable, and this is a series somebody commits to.
The same shape, by term: a waiting list page.
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