An honest answer, the parts of the bill nobody quotes, and who should still hire one.
A real Clay site — built from a Google listing
A Kaffeehaus in Josefstadt is not going to change its marble tables, its Thonet chairs or the glass of water beside the Melange, and nobody is asking it to. What changes is the Ruhetag, the Speisekarte and the week the Schanigarten goes out. A proposal is written about the first sort of thing. A website is only ever asked about the second.
A small-business website built by people costs about €1,500 — designer €700 · developer €550 · copywriter €250 — and then a line every month for hosting and for somebody to change things. Clay is €49 a month for all of it, and you change things yourself.
Ask in Neubau and the studios are in the same streets as the natural-wine bars and roasters they draw for. What none of that answers is the thing a Viennese business actually has to publish: the Ruhetag, the Schanigarten that opens when the weather says so, the Heuriger in Grinzing that still tells the city it is open by hanging pine branches over the door. Those change. A site somebody else maintains does not.

Hire one if you sell past the shop door: a Konditorei posting Sachertorte needs a checkout that takes payment and works out postage, and Clay has neither — orders leave as a WhatsApp or email message. And hire one if you let rooms: a Pension whose beds must stay in step with Booking.com needs a sync Clay does not have.

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.





Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.
Hire one if you sell past the shop door: a Konditorei posting Sachertorte needs a checkout that takes payment and works out postage, and Clay has neither — orders leave as a WhatsApp or email message. And hire one if you let rooms: a Pension whose beds must stay in step with Booking.com needs a sync Clay does not have.
We publish one figure and it is a European average for a small-business build: €1,500, made of designer €700 · developer €550 · copywriter €250. We are not going to invent a Vienna number — ask two studios and you will have a real one in a day.
Changes. A new menu, a fourth photograph, a Sunday you decide to open. On an agency site each of those is somebody else's calendar and usually an invoice; over a year it is often more than the build. That is the line Clay is actually replacing.
In German, written in it rather than translated into it, because the business is in Austria. A site is in one language: there is no switcher and no second version of a page.
Yes, on the paid plan — and the free clay.site address keeps working afterwards, so anything already printed still lands: what free covers, and what it does not.
Search your business and see your site in seconds — free, no signup.