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You don't need a newsletter. You need a list.

A real Clay site — built from a Google listing

The forty people who would come on a Thursday if they knew about it. That is worth more than an audience you rent.

Takes less than a minute · no sign-up or credit card required

The way most small businesses reach their regulars now is a story that is gone by tomorrow, or a post somebody else decides how many people see. Neither of those is a list. You cannot count it, you cannot take it with you, and on the week the reach halves you find out how little of it was ever yours. The people are real; the way you reach them belongs to somebody else.

A list is a few hundred people who said, in your shop or on your page, that they want to hear from you — and it is a file with your name on it. Clay's part in that is deliberately small: one field in the footer of every page of your site, a line above it saying what somebody is signing up for, and a list you can read and export whenever you like.

24hhow long a story lasts before it is gone
1field, and a line above it saying why
0emails Clay sends to your list
8languages the field is written in
Rented or owned

Forty beats four thousand

A following is rented. The platform sets the reach, the format and the day both of those change, and the people on the other end are its customers before they are yours. That is fine while it works and worth nothing on the morning it stops.

A list is forty people who would come to a Thursday tasting if they knew about it. It is a smaller number than a follower count and it is the one that fills the room, because nobody is standing between you and it.

It is also the only part of your marketing that survives you moving. Shops close accounts and start new ones every year; the addresses go in the bag either way.

Nobody else sets your reach
It moves with you
It is a file, not an account
The footer, on every page
Thursday tastingsSix bottles, one email a month. Nothing else.
your@emailSubscribe
Where it sits

In the footer, not in the way

One field with a line above it, at the bottom of every page — the menu, the shop, the booking page, all of them. Somebody who has read to the end of your page is the person worth asking, and they are already at the bottom of it.

It was a band of its own halfway down the home page once, sitting immediately above the button that actually matters. Two asks in a row is one ask ignored, so it moved down and got smaller.

It is on the page somebody scanned a code at the table to reach, and on the page they landed on from Google, because it is on all of them. You are not choosing where to put the ask; there is one place and it is already there.

Subscribers · 214
Martamarta@…
4 Mar
Joostjoost@…
4 Mar
Priyapriya@…
3 Mar
Export CSV
What you get out

A list, and a CSV of it

Every sign-up is a row: the address, a first name if you asked for one, and the day it arrived. You read it in your own dashboard and export the lot as a CSV whenever you want it.

Nothing is sent to anybody. Clay does not mail your list, and it does not ping you when somebody joins — you go and look, or you export the file and send from whatever you already use. If you came here for campaigns, templates and open rates, this is not that and will not become that this year.

What it is instead is the collecting part, done properly and left alone: on every page, in your words, in your language, with the file always one press away.

What you get

One field, in the footer of every page
Your own line saying what they get
An email address, or a phone number
A first name too, if you ask for one
The same address twice is still one row
Export the whole list as a CSV, any time

What you get

Your line, not ours

You write what somebody is signing up for. “Six bottles, one email a month” gets typed into more fields than “subscribe to our newsletter” ever has.

Or a phone number

The field takes a number instead of an address, for a business whose regulars are on WhatsApp rather than in an inbox. One or the other, not both at once.

In the site's language

The field, the button and the thank-you are written in the language your site is in — eight of them, natively, not translated afterwards.

It works with scripts off

The form posts, the server answers, and the page comes back carrying your thank-you. Nothing about it waits for JavaScript, so nothing about it can quietly stop working.

How it works

1

Search your business

Type your name — Clay pulls your photos, hours, reviews and contact details straight from your Google listing.

2

Pick a style

Choose a look and Clay builds a full site around your content. Change anything with a tap — no code, no templates to wrestle.

3

You're online

Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.

Real sites, made with Clay

Open one. It is the live site in a frame, not a screenshot — so what you see is what it looks like right now.

Questions

Does Clay send the emails?

No. It collects addresses and keeps them in a list you can read and export; nothing on the site ever sends to them. Take the CSV to whatever you send with — for most small businesses that is the mail app they already have open.

Where does the sign-up actually appear?

In the footer, on every page — the menu, the shop, the booking page, all of them. Not as a band on the home page: a whole screen asking for an email address, directly above the button you want pressed, gets you neither. The rest of the page is built from your Google listing.

Can I collect phone numbers instead?

Yes. The field takes a phone number rather than an email, which suits a business whose regulars are on WhatsApp. One or the other, though — not both at once — and you can ask for a first name alongside either.

Is the list actually mine?

Yes. It is your site's own data, readable by your account and by Clay support and nobody else, with an Export CSV button on it. There is nothing to unlock: it works on a site that is free on your own address.

What about consent and unsubscribes?

Clay stores what somebody typed into your form and shows it to you. It does not do double opt-in, consent records or unsubscribe links — those belong to whatever you send with, and keeping track of who asked to come off is on you. A list you mail unasked is worse than no list.

Read next

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