The card itself belongs in a wallet. The rules belong on a page anybody can check.
Loyalty schemes fail for a boring reason: the customer is not sure whether they still have a card, how many stamps they need or whether the one from last year still counts.
So the page says it in four lines. How you collect, how many, what you get and whether it expires. The card stays paper, because a stamp given by hand across a counter is the part that works, and the page is where somebody checks the rules without having to ask.
Ten stamps, one free coffee, no expiry, ask at the till. That is a scheme somebody can repeat to a friend, which is the only marketing it needs.
Whatever the rules are, put the awkward one on the page. Not valid on Saturdays is fine written down and infuriating discovered at the counter.
A loyalty app costs money monthly, needs installing, and asks somebody to make an account to buy a coffee. The card in the wallet has none of those problems.
What the app has is a mailing list, and you can build that from the page instead: a line for an email at the bottom, without making anybody install anything.
How you collect, how many, what you get, and whether it runs out.
Exclusions on the page are rules. Exclusions at the till are arguments.
Collect addresses on the page if you want a list, without asking anybody to install anything.
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Drawn rather than described, the page, the address, and what it can switch on.
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Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
Usually not. An app is a monthly cost and an install, and the paper card in a wallet does the same job with no friction at the counter.
How you collect, how many are needed, what you get and whether it expires. Four lines, and any exclusion written out.
No, it explains it. The stamps happen at the counter, which is where they work best.
Yes. That is the one thing an app genuinely offers, and a line on the page gets it without an install.
Whatever makes the free one feel reachable. Ten is the convention because it is easy to count on a card.
Decide, and say so on the page. Replacing them freely is usually cheaper than the conversation.
Yes, though the number changes: what a shop band adds handles selling as well.
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