A website for wine merchants, live in minutes
Your list is the thing people want to see and the thing most wine shop websites get wrong within a month.
A real Clay site, built from a Google listing
A wine merchant is the only shop on the high street whose stock list is genuinely interesting reading, which is why it is such a waste that most of them are a PDF from last year.
So the list lives on the page and you change it from the shop. Clay builds the site from your Google listing, and on it go what is open this week, the by the case prices, and the tastings, which is the half of the business that turns a customer into a regular.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
Kept true, because it is changed from the shop
Twenty bottles you can genuinely stand behind, with a line each, beats two hundred nobody has tasted. The line is what a supermarket cannot write and it is why somebody pays your price.
Changed from your phone when a case sells out, which is the only way a wine list on a website stays worth reading.
The half that makes a regular
A tasting is the best marketing a wine shop has and it is almost never bookable. Twelve places, a date, a price, and a form: that is the whole thing, and it fills a Thursday.
It is also the reason to collect an address, which is the only mailing list a small shop actually needs.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- The list, changed from the shop when stock moves
- A line per bottle, in your own words
- Tastings with dates, places and a form
- By the case pricing, said plainly
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
How many wines should be on the list?
As many as you can honestly write a line about. Twenty with your own words beside them is a better page than two hundred names, and it is the thing a supermarket cannot copy.
Can people book a tasting?
Yes, with a date, a number of places and a price. A tasting is the best marketing a wine shop has and it is almost never bookable online, which is why the ones that are fill up: how booking works.
Do I need a full online shop?
Only if you post. Most independent merchants sell for collection, where a list and an order form beat a checkout: what a shop band adds if you do ship.
Try it with your business
Search your business and see your site in seconds, free, no signup.