A website for swim schools, live in minutes
You are almost always full, which makes the waiting list the most important thing on the page.
A real Clay site, built from a Google listing
A swim school has an unusual problem: the demand is there, the pool time is not, and the whole website is really about managing a queue honestly.
So it says which levels run on which days, whether there is space in each, and how the waiting list actually works. Clay builds the site from your Google listing, and the list is a form rather than a phone call, which is the difference between a parent who waits and one who rings somewhere else.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
Which stage, which day, and is there room
Name the stages the way parents talk about them rather than the way the syllabus does, and put the day and time against each. A parent is matching one child to one slot and everything else on the page is noise until they have.
Say plainly which are full. A page that lets somebody fill in a form for a class that has no space for six months is a page that made an enemy.
Run properly, because it is most of your business
A form that takes the child's age, the stage and a way to reach the parent, and a plain sentence about how long the wait usually is. Being told six months is fine; being told nothing is what loses them.
Term payment, sibling discounts and what happens if a lesson is missed all belong here. They are the questions your inbox is full of.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
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1
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
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2
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
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3
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- The stages, by day and time
- Which have space and which do not
- A waiting list form, with an honest wait
- Term dates, prices and missed lessons
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
What if we are always full?
Then the waiting list is the most important thing on the page. A form with an honest wait keeps a parent; nothing at all sends them to ring somewhere else.
Should I say which classes are full?
Yes. Letting somebody apply for a class with no space for six months makes an enemy out of a parent who would happily have waited if told.
Can term fees be paid online?
Yes, and it removes most of the administration from the start of every term: what a shop band adds.
Try it with your business
Search your business and see your site in seconds, free, no signup.