How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
How quickly can I change the catch?
In under a minute from your phone. You edit the page itself rather than filling in a form somewhere else, so it is the same job as writing the board.
Should I price by weight on the page?
Price it the way you charge it, and say which it is. A number with no unit next to it is the complaint that arrives with the bill.
Do I need bookings?
If you keep tables, yes: how the booking works puts it under the catch, which is where the decision gets made.