A website for opticians, live in minutes
One appointment matters more than everything else on the page, so everything else on the page should lead to it.
A real Clay site, built from a Google listing
An eye test is a booking somebody puts off for two years and then makes in ninety seconds on a phone, and whether they make it with you comes down to whether the page told them what it costs and when you are free.
Clay builds the site from your Google listing and puts the test at the top of it: the price, how long it takes, and a slot you can pick. Under it goes the rest, which is what people check afterwards, not before.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
Priced, timed and bookable
A price and a length turn a vague intention into a booking. Thirty minutes and a number is a decision somebody can make on the bus.
Free tests under the NHS, or the local equivalent, need saying out loud too, because the people entitled to one are the least likely to assume they are.
Frames, contacts and the things people ring about
Ranges you actually stock, contact lens supply, adjustments and repairs while you wait. None of this sells the appointment and all of it answers the phone for you.
Half the calls an optician takes are one of four questions. Answered on the page, they stop being calls.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- 1 The eye test, priced and bookable online
- 2 Who qualifies for a free test
- 3 Contact lens supply and checks
- 4 Adjustments and repairs while you wait
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Can people book an eye test online?
Yes, with a length and a price against each slot, which is what turns a two year intention into a Tuesday afternoon: how appointments work.
How do I stop the same four phone calls?
Answer them on the page. Opening hours, what a test costs, whether you do repairs and whether you supply lenses are most of the calls an optician takes: hours straight off Google.
Should reviews be on the page?
Yes, and for anything medical adjacent they carry more weight than anywhere else. They come off your Google listing and stay current on their own: how reviews work.
Try it with your business
Search your business and see your site in seconds, free, no signup.