How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Should I put prices on the page?
From prices on repairs, yes, and it will save you the phone call. Commissions do not have a price and nobody expects one, so the ask there is a form and a conversation.
How do I show the work without an Instagram grid?
A gallery on your own page, which a search engine can read and which is still there when an account is locked out: how the gallery works.
Can people book an appointment to look at rings?
Yes, and for a commission it is better than a walk in, because you can put half an hour aside: how appointments work.