A website for hardware shops, live in minutes
Somebody is standing in a half finished job with a broken part in their hand. That is your entire audience.
A real Clay site, built from a Google listing
A hardware shop is searched by somebody who needs one specific thing today, and the only two things they need to know are whether you have it and whether you are open.
So both are at the top. Clay builds the page from your Google listing, so the hours are already right, and under them go the services that are the real reason to walk past a warehouse: cutting, mixing, sharpening, and somebody who will tell you which screw you actually need.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
The question behind every call
Nobody expects an inventory. What answers the question is the range you carry, that you will order anything in, and roughly how fast, which turns a wasted trip into a Thursday collection.
Trade accounts and delivery to a site belong here too. A builder who can ring one number and have it dropped off is a customer for years.
Cutting, mixing, sharpening, advice
Key cutting, timber cut to size, paint mixed to a colour, blades sharpened, glass cut. Each of these is searched by name, none of them is on most hardware shop pages, and every one is a reason to choose you.
The advice is the real one and it cannot be listed, only demonstrated: say that somebody will work out which fixing the job needs, because that is what people are actually coming in for.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- 1 The ranges you carry, by name
- 2 Key cutting, timber cut, paint mixed
- 3 Trade accounts and delivery to site
- 4 Hours, including early opening
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Do I need to list my stock?
No. The range you carry plus a line saying you will order anything in answers the actual question, and a stock list is wrong the day after you write it.
Which services are worth naming?
The ones people search by name: key cutting, timber cut to size, paint mixing, sharpening, glass cutting. Each one is a search you can win outright.
Are hours really that important?
For this trade they are the most read line on the page. Somebody with a broken part in their hand at half past seven is deciding whether to drive: how hours work.
Try it with your business
Search your business and see your site in seconds, free, no signup.