How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Do I have to update it every week?
One line, and it is the whole value of the page. What has just come in takes a minute to type from the shop floor and it is the only reason somebody comes back to a greengrocer's page rather than checking your hours once.
Can I sell the veg box online?
You can take the order online and settle payment the way you already do. That is usually better for a box round than a checkout: what a shop band adds if you want to charge on the site too.
Is a website worth it for a small shop?
It is free on your own address, it puts your hours and your location where Google shows them, and it gives you one line a week that no supermarket can answer. That is more than most high street shops have.