A website for fishmongers, live in minutes
What is on the ice at nine is gone by two, and no ordinary website can keep up with that. This one can, because it takes a minute.
Fish is the only shop stock on the high street that is genuinely different every single morning, and the shops selling it mostly have websites that were true once, in 2019.
So the page is one line and an order form. Clay builds it from your Google listing, and behind the counter you type what came in this morning. Underneath, an order for the weekend: two fillets, a whole fish for Saturday, six oysters, said the night before rather than shouted over a queue.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
What came in, typed at nine
A line takes thirty seconds and it is the only thing on the page anybody wants. Turbot in. Last of the season for scallops. Line caught bass, small ones today.
Everything else on a fishmonger's page can stay the same for a year; this changes daily and it is the whole reason somebody looks.
Ordered the night before, not shouted over a queue
Somebody who wants a whole side of salmon on Saturday is not going to ask for it at ten past nine with six people behind them. They will order it the night before, in a form, if there is one.
The form asks the fish, the weight and how they want it prepared, which is the conversation you would have had anyway.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- 1 What came in this morning, in one line
- 2 Where it lands, and who it comes from
- 3 An order form for the weekend
- 4 Filleted, gutted and prepared to order, stated
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
My stock changes every day, is a website any use?
That is exactly what makes it useful. One line typed behind the counter at nine, saying what came in, is something no supermarket can answer and no printed sign can keep up with. It takes thirty seconds.
Can people order for the weekend?
Yes, with a form that asks the fish, the weight and how they want it prepared. It takes the order at ten at night rather than at ten past nine with a queue behind them.
Should I name the boat or the port?
If you know it, yes. It is the single most persuasive thing on a fishmonger's page, it costs a few words, and it is the whole reason somebody walks past a supermarket counter to get to you.
Try it with your business
Search your business and see your site in seconds, free, no signup.