A website for boutiques, live in minutes
The pictures are already being taken. They are just going somewhere that cannot be searched and can be closed.
A real Clay site, built from a Google listing
An independent boutique runs on a feed it does not own, where a post is gone in a day, nothing can be looked up and an account can be locked out on a Tuesday with no appeal.
The page is the version of that you keep. Clay builds it from your Google listing, and on it go what is in now, the sizes and labels you actually carry, and the one thing a boutique's page nearly always lacks: a way to ask whether something is in your size before making the trip.
Why Clay
It pulls your info from Google
No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.
A real website, not just links
Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.
Live in minutes, free to start
Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.
Yours to grow
Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.
Your photographs, already sorted
Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.
This week, not a catalogue
Six pieces that came in this week, photographed the way you already photograph them, with a size run and a price. That is the whole of a boutique page and it beats a hundred product listings nobody maintains.
It also gives a search engine something to read, which a feed never does, so the label name somebody types finds you rather than the brand's own shop.
Is it in my size, and can you keep it
This is the message you already answer twenty times a week in an inbox, and it is the one thing a boutique website almost never offers. A short form asking the piece, the size and a way to reach them turns it into a sale you can plan for.
Personal appointments belong here too, and they are the highest value hour a boutique sells.
What you can switch on
Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
What you get
- What came in this week, with sizes and prices
- The labels you carry, by name
- A form to ask whether something is in
- Personal appointments, bookable
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Do I need an online shop?
Not to start. Most boutique sales are still in the room, and what actually converts is knowing something is in your size before the trip: what a shop band adds when you do sell online.
Why not just use Instagram?
Keep using it. A feed cannot be searched, a post is gone in a day and an account can be locked out with no appeal, so the page is the version you own.
Can people book a personal appointment?
Yes, and it is the highest value hour a boutique sells: how appointments work.
Try it with your business
Search your business and see your site in seconds, free, no signup.