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Car dealers

A website for car dealers, built around the forecourt

Somebody is not looking for a dealer. They are looking for a car, and the page that shows what is on your forecourt today is the page they open.

Takes less than a minute · no sign-up or credit card required
a classic saloon car in black and white A real Clay site, built from a Google listing

A dealer's website has one job that no other trade's has: it has to be right this morning, because a car that sold yesterday and is still on the page costs you the phone call and the trust in one go.

So the page is the stock, and changing it is a tap. Clay builds the site from your Google listing and the cars sit in it as a shelf: photographs, price, year, mileage. Sold comes off in one press from your phone, which is the only way a dealer's page stays true.

Why Clay

01

It pulls your info from Google

No blank page. Clay reads your Google business listing and fills in your name, photos, hours, map and reviews automatically.

a salesman holding out a car key
02

A real website, not just links

Menus, bookings, a shop, a gallery, contact, Clay is a full site that also works as a link-in-bio, not a list of buttons.

a key handed through a car window
03

Live in minutes, free to start

Search, pick a style, publish. No signup to see it, no credit card, and a free live address at name.clay.site.

a wet sports car in the dark
04

Yours to grow

Bring a custom domain, add pro widgets, run multiple sites. It scales from a bio link to a full business site.

the headlight of a classic porsche

Your photographs, already sorted

Clay reads the pictures on your Google listing, grades them, crops them for the shape each band needs and puts the best one at the top. Nothing to upload, nothing to resize.

hands on a steering wheel
a hand on a steering wheel with keys
a gold alloy wheel and brake caliper
the tail of a classic mercedes
a spanner used in an engine bay
a hand checking an engine dipstick
The stock

Photographs, price, year, mileage

Four facts and a set of photographs is a listing. Everything else is what a buyer asks on the phone, which is the call you want.

Each car is its own item with its own page, so it can be sent as a link, shared, and found by somebody searching the model.

Photographs, price, year and mileage per car
Sold taken off in one press from your phone
Each car is a link you can send
Part exchange and finance stated, not implied
a stack of winter tyres
The other side of the deal

Part exchange is why they message rather than ring

Most buyers have a car to get rid of, and the awkwardness of asking what it is worth is why they message instead of ringing. A short form for it turns a browse into a conversation.

Finance is the same: say whether you offer it, and say it plainly, because somebody who assumes you do not is somebody who went elsewhere.

What you can switch on

Every one of these is part of your site, not a plugin to install. Turn on what you use and leave the rest off.

What it looks like when it is live

Drawn rather than described, the page, the address, and what it can switch on.

In a search result
Found the way people actually look
yourcardealer.clay.site
Car dealer
Open now · rating and reviews from Google · map and directions
Your address
Free to start, your own name when you want it
https://yourcardealer.clay.site
Free foreverYour own domain, included on Pro
One site, not four tools
Turn on what you use
Online shop
Appointments
Opening hours
Reviews
Everything else, off
The page itself
It arrives filled in
Photographs, opening hours, the rating and a map, from the listing you already keep current, not a blank template.

How it works

1

Search your business

Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.

2

Pick a style

Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.

3

You're online

Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.

What you get

  • The forecourt as a shelf, with price and mileage
  • Sold taken off in one press from your phone
  • A part exchange form, which is how buyers open
  • Your Google reviews, on the page

Questions

How long does it really take?

Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.

Is it free?

Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.

Do I need any tech skills?

None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.

Can I use my own domain?

Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.

How do I take a sold car off?

One press from your phone. That is the whole reason a dealer's site should be editable rather than built by somebody else: a car that sold on Saturday and is still up on Monday costs you the call and the trust at the same time.

Can each car have its own page?

Yes. A car is a product, so it gets its own address with its photographs and figures, which means it can be sent in a message and found by somebody searching that model: a website with a shop in it.

Should I say whether I do finance?

Say it plainly, either way. Somebody who assumes you do not is somebody who went to the dealer down the road, and it costs one line to keep them.

Try it with your business

Search your business and see your site in seconds, free, no signup.

Takes less than a minute · no sign-up or credit card required