How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
How do I take a sold car off?
One press from your phone. That is the whole reason a dealer's site should be editable rather than built by somebody else: a car that sold on Saturday and is still up on Monday costs you the call and the trust at the same time.
Can each car have its own page?
Yes. A car is a product, so it gets its own address with its photographs and figures, which means it can be sent in a message and found by somebody searching that model: a website with a shop in it.
Should I say whether I do finance?
Say it plainly, either way. Somebody who assumes you do not is somebody who went to the dealer down the road, and it costs one line to keep them.