How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Can people order ahead?
Yes, with a form that asks the cut, the weight and the day. It takes the orders that currently arrive by phone during your busiest hour, and it takes them at eleven at night with everything written down.
Do I need a full online shop?
Usually not. A butcher's orders are collected, not posted, so a form beats a checkout: what a shop band adds if you do want to sell online as well.
What is worth putting on the page every week?
One line about what has just come in. It takes a minute from behind the counter, it is the reason somebody comes back to the page, and no other shop on the street is doing it.