The Durable alternative that starts from your listing
Both build a site in about a minute. The question is what the site is built OUT of.
A real Clay site, built from a Google listing
Durable asks what your business does and writes a site from the answer, which means the page is as true as the sentence you typed. Clay starts from your Google listing: your own photographs, your real hours, your address on a map and the reviews people have already left. What a model writes on top of that is prose, and the facts underneath it are checkable.
Clay vs Durable
What it looks like when it is live
Drawn rather than described, the page, the address, and what it can switch on.
How it works
Search your business
Type your name, Clay pulls your photos, hours, reviews and contact details straight from your Google listing.
Pick a style
Choose a look and Clay builds a full site around your content. Change anything with a tap, no code, no templates to wrestle.
You're online
Publish to your own name.clay.site in minutes. Add a custom domain and connect your own tools whenever you're ready.
Real sites, made with Clay
Open one. It is the live site in a frame, not a screenshot, so what you see is what it looks like right now.
Questions
How long does it really take?
Most people are live in two to three minutes, search your business, pick a style, publish. There is nothing to install and no signup needed to see your site first, because it is built from your Google listing rather than from a blank page.
Is it free?
Yes. You get a live site on your own name.clay.site address with a small badge in the footer, and nothing expires. The paid plan is your own domain, the badge removed and the pro features.
Do I need any tech skills?
None. If you can type your business name, you can build a Clay site: the live page is the editor, so you tap the thing you want to change. There is no code anywhere, and nothing to install or keep updated, see the WordPress comparison for what that saves.
Can I use my own domain?
Yes, buy it wherever you like and point it at Clay on a paid plan; the certificate is issued for you. Until then the free name.clay.site address is a real one you can print, and it keeps working afterwards.
Is this not the same thing?
The generation is similar and the input is not. A site written from a sentence has no way to know your Tuesday hours, and a site built from your listing does.
What if my Google listing is thin?
Then Clay uses what is there and you fill the rest in by editing the live page. It is still a shorter journey than describing the business from nothing.
Does Clay do invoices?
No. Durable bundles invoicing and a small CRM, and if that is what you are shopping for, it is the better fit.
Try it with your business
Search your business and see your site in seconds, free, no signup.